Schema type
Technical SEO Utility
Structured Data Builder
Generate clean JSON-LD for common publishing, navigation, FAQ, app, and instructional pages before deployment.
Schema Type
Page Information
Schema Content
Enter details and generate structured data.
JSON-LD Output
Warnings
Output size
Structured Data Release Checklist
Use structured data only when it accurately describes visible page content and supports the page's real purpose.
Quick Checks
- Keep JSON-LD facts aligned with visible page content.
- Validate output in Google's Rich Results Test before release.
- Deploy to a few pages first, then inspect the URL in Search Console.
FAQ
Does schema markup guarantee rich results?
No. It helps search engines understand the page, but eligibility and display are controlled by search engines.
Should FAQ content be hidden from users?
No. Marked-up FAQ content should be visible or accessible on the page.
Why is HowTo marked legacy?
Google deprecated HowTo rich results in Search, but schema.org markup may still be useful outside that feature.